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    網站廣告投放的策略

    2019-03-21 梧之南風 網站賺錢
    網站賺錢

    微信公號ID:搜“三貳春”或“貳書”

    我們知道,一些優秀的網站的廣告策略,是以精準為根本的。如何做到精準,廣告位跟蹤就是一個方法,要知道在百度對大型的網站的這樣的精準管理,但對一些小網站來說,我們認為,最好的策略還是以少就是多的廣告投放策略。

    推薦最好的廣告內容給用戶選擇,所以站長不得不花些時間來評估廣告位能夠對本站的用戶帶來什么收益或好處?

    只有這樣我們才能把少的廣告位置留給最多價值的廣告主。

    一般來說,最佳位置網站廣告位投放最有價值的,也是價格最高的廣告。當然如果為保證廣告主的利益,不得不對說明可能帶來的效果。

    所在廣告主進行廣告選擇,你有必須進行一些說明,幫助廣告主找到自己的位置。這樣對網站,廣告主,用戶價值都是有好處。

    我在廣告公司了幾年,也做了大量的廣告投放策略,不管是行業報紙還是雜志,現在我在做網絡廣告,現在一些廣告任務網上投放廣告,費用相當低,但是不怎么投放,效果是我最關心的。

    我們的目標:網站廣告費越低,效果越好

    這是網站廣告投放目標,但在做到也相當有難度,不管你相信與否,好廣告是靠修改出來。

    當你進行一個廣告策劃時,你可能有很精彩的廣告詞,當你去廣告投放時,你發現這些你認為的廣告詞,消費者或觀眾并不認同,并沒有產生進一步的欲望。

    廣告詞在不斷投放廣告中去修改,這過程應該有數據,需要有真實的對廣告體驗的反饋。

    因此,當廣告放出去后,你找人問問,這條廣告怎么樣?問的人越多,你清楚廣告應該如何修改,但大的基調不要改變,這是網站廣告投放策略和原則。

    1、網站行業多樣性

    不同行業意味著可以滿足不同的用戶的需求。人的出發點是不同,帶來不同的潛在需求。設置不同行業的廣告內容,可以滿足大部分人的需求。

    2、目前網站熱點話題的利用

    把廣告融入到熱點話題中,不僅讓人降低對廣告的反感,更重要增加網頁的信息量。

    3、讓網站廣告更接近地氣

    廣告詞的方案變得更重要,使用最新的網絡語言,可以更接近地氣,讓人看到雖然是廣告策略,但卻有一定的趣味,更容易接受網站廣告內容。

    ?
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